Introduction to Chat Reference: Getting Comfortable and Increasing Accuracy, Wednesday, April 30, 9:00 a.m.- 9:50 a.m.

Presented by Marie L. Radford - Is chat reference for you? Or, are you a beginner, feeling like a stranger in a strange land in cyberspace when doing chat reference? This interactive workshop will provide you with the information you need to decide if you want to experience chat reference, or the interpersonal skills to develop your chat savvy and increase accuracy and your comfort levels if you are already involved. In addition, we will explore the similarities and differences in chat vs. face-to-face reference. Analysis of chat reference transcripts reveals that many similar interpersonal skills important to face-to-face reference success are present (although perhaps seeming to be a bit foreign at first) in the chat environment. These include: techniques for rapport building, relationship development, face-saving, greeting and closing rituals and more. - Moderated by Lisa Coats, Reference & Instruction Librarian, Monmouth University, Reference Section Vice President ______________________________________________________

Patent and Trademark Searching for Public Libraries: How to Help Businesses, Inventors and Students - Wednesday, April 30, 11:00 a.m. – 11:50 a.m.

Presented by James E. Capuano and Deidre Schmidel - The Patent and Trademark Depository Library Program (PTDLP) assists individuals and libraries with questions about patents and trademarks. Public libraries can find many uses for the U.S. Patent and Trademark collection. Some are: New Inventions, History of Technology, Business Research and Trademark/Brand Name Research. A web search using the Patent Office “7-Step U.S. Patent Search Strategy” will be demonstrated. This program will provide the fundamental tools to provide basic patent and trademark searches in a public library setting. - Moderated by Michael Maziekien, Adult Services Librarian, Nutley Public Library, Reference Section Quarterly Co-Editor ________________________________________________________

Locating Niche Markets: Using community analysis to stay relevant - Wednesday, April 30, 3:30 p.m. – 4:20 p.m.

Presented by Hannah Kwon - How well do you know your community? Communities are constantly in flux, so how can libraries keep up with all the changes? Learn how to conduct a basic community analysis that will help you discover and plan outreach to underserved "niche" markets, such as older adults, homeschoolers or ex-offenders. Topics will include finding and using census and other government statistics, identifying local sources of information about your community, and knowing when and how to collect community data that does not exist elsewhere. - Moderated by Leslie Kahn, Supervising Librarian for Reference & Collections at The Newark Public Library ____________________________________________________

Census 2010 - Wednesday, April 30, 4:30 p.m. – 5:20 p.m

Presented by Rosmarie Fogarty and Lanette M. Swopes - Say good-bye to the Census long form. The Census Bureau has changed the way it conducts the national count. In the past, most households received a short-form questionnaire, while one household in six received a long form that contained additional questions and provided more detailed socioeconomic information about the population. The 2010 Census will be a short-form only census and will count all residents living in the United States as well as ask for name, sex, age, date of birth, race, ethnicity, relationship and housing tenure - taking just minutes to complete. The more detailed socioeconomic information is now collected through the American Community Survey which provides current data about your community every year, rather than once every 10 years. It is sent to a small percentage of the population on a rotating basis throughout the decade. No household will receive the survey more often than once every five years. Do you use Census data at your library? This program will help you understand how changes made to the Census will affect the way we use that data. - Moderated by Joseph P. Fanning, Head Librarian, Columbia High School Library (Maplewood), Reference Section Member-at-Large ______________________________________________________

Prescription for Success: Consumer Health Information on the Web - Thursday, May 1, 2:30 p.m. – 3:20 p.m.

Presented by Miguel Figueroa, National Network of Libraries of Medicine Middle Atlantic Region - Do your library users want to find information on diseases and drugs? Learn about consumer health information services and resources in this introductory class. Topics will include: 1) conducting a reference interview for consumer health queries; 2) using reliable consumer health web sites; and 3) evaluating health web sites. - Moderated by David Calvanico, Head of Reference, Mount Laurel Library, Reference Section Member-at-Large _________________________________________________________
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Speaker Biographies

Marie Radford is an Associate Professor at Rutgers SCILS. Prior to joining the Rutgers faculty, she was Acting Dean and Associate Professor of Pratt Institute's SILS. She holds a Ph.D. from Rutgers and an MSLS from Syracuse. Her research interests are interpersonal communication aspects of reference service (both traditional and digital), evaluation of digital resources & services, cultural studies, and media stereotypes of librarians. Check out her website and Library Garden.

James E. Capuano
James Capuano has been a reference librarian at the Newark Public Library for 30 years. He has an undergraduate degree in Political Science from Rutgers Newark. His MLS is from the then named: Rutgers -- Graduate School of Library Service. He also holds a Masters in History from NYU. Over the years he has enjoyed helping patrons and libraries with questions about all types of government information: patents and trademarks, U. S. Documents and state resources.

Deidre Schmidel -Deirdre Schmidel received an MLIS from Rutgers in May 2004, and joined the Newark Public Library Staff in October 2004, working at the Business, Science, and Technology reference desk and then for the General reference desk. Currently she works in the Charles F. Cummings New Jersey Information Center. Previously Deidre worked for LexisNexis Matthew Bender for ten years as a legal editor, in the Commercial, Banking and Bankruptcy group.

Hannah Kwon - Hannah is currently in her first year of the doctoral program in Library and Information Science at Rutgers' School of Communication, Information, and Library Studies, and is interested in urban libraries, reference services, and the information behavior of underserved populations. Prior to the entering the doctoral program, she worked as a Reference Library at the Newark Public Library.

Rosemarie Fogarty, U.S. Census Bureau, Information Services Specialist has worked for 30 years in government service with the U.S. Census Bureau in the New York Regional Office, in the business and current survey area - collecting data in the field as well as working on the current survey programs in the Regional Office. During the 1990 Census, she worked in the administration area at the New York Regional Census Center. During Census 2000, she was fortunate to help train 50 temporary Partnership and Data Services Specialists who worked in the field to bring awareness about the importance of the Census and the data it provides.

For the past 22 years she has worked in the Partnership and Data Services Program both as an Information Services Assistant and Information Services Specialist - disseminating data to businesses and the community.
She has received the following awards:
1. Census Award of Excellence (1993) for work during the 1990 Census
2. Hammer Award - Reinventing Government (1999) for work with the American Community Survey
3. Customer Service Award – (2006, 2002, 1999)
4. Federal Executive Board Direct Customer Service Award – May 2007

Lanette M. Swopes, joined the Census in January of 2000. During her tenure, she has made crucial data available to many individuals, colleges and universities, public and private organizations. She also has been involved with many entrepreneurial ventures, helping individuals open businesses by providing the necessary data to write business plans and establish target markets.

Lanette attended St. Joesph’s Univ. She is a p/t voice-over artist. Her love of travel took her to 13 countries. She lived in Iran and The Netherlands (Dutch is her 2nd language). Her volunteer work includes being a “Big Sister” (Big Brothers/ Big Sisters) and recording books on tape for the PA Association for the Blind & Dyslexic.

Miguel Figueroa - Miguel A. Figueroa is Network Services Coordinator for the National Network of Libraries of Medicine Middle Atlantic Region at New York University Medical Center's Ehrman Medical Library. Miguel is responsible for training in NLM Products--including DOCLINE, LinkOut, and MedlinePLUS--for the four-state Middle Atlantic Region covering Delaware, New Jersey, New York, and Pennsylvania. Prior to his position with NNLM, Miguel was the Associate Director of Publishing for Neal-Schuman Publishers.